this post was submitted on 18 Mar 2025
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The real brain melter was the societal culture shift.
I grew up witnessing "the end of history" with my own eyes. People were getting wiser and kinder year after year, decade after decade. It was like a feedback loop of positive changes, the only way was up.
Then 2010s hit and I'm still processing the 180 degrees shift. I read dozens of books about nazis, authoritarianism, societal memory, cults, fucking roman empire. But I still have cognitive dissonance every time I open news feed.
Holy shit thank you. You finally put it into words for me. The shift of 'the internet is the greatest tool for knowledge, to what it is now, some cancerous corpo bloated bullshit that ignorant people are harnessing just to find others to support their shitty beliefs. Been such a hard thing to watch and understand how the fuck we got here.
Spot on.
The worst part is that anyone who wasn’t around for the first 10ish years of the web has never seen how real and optimistic and grass roots and delightfully human it was.
We really lost a lot.
We used to think pop ups were the worst that could happen. Good god were we wrong.
To be fair 90% of the corporate bullshit we are looking at today is born out of the same mindset as popups.