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WhatsApp is officially getting ads (www.theverge.com)

submitted 2 days ago* (last edited 2 days ago) by [email protected] to c/[email protected]

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] [email protected] 55 points 1 day ago (11 children)

provide free app at a loss
grow massive user base and market share
squeeze your userbase for every cent they're worth

Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

[–] [email protected] 4 points 1 day ago* (last edited 1 day ago)

Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.

People LOVE a walled garden of their friends are there, too.

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