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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 10 months ago by [email protected] to c/[email protected]

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 161 points 10 months ago (26 children)

Go right ahead. If they actually manage to do it, that will be the end of my YouTube watching. Except on extremely rare occasions. I don't need it badly enough to deal with that.

[–] [email protected] 2 points 10 months ago

Hope folks will actually stick to claims such as this when the time comes

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