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Long ago the saying was that "be careful - anything you post on the internet is forever". Well, time has certainly proven that to be false.
There's things like /r/datahoarder (not sure if they have a new community here) that run their own petabyte storage archiving projects, some people are doing their part.
It sucks that we already have internet lost media
Other historical artefacts like pottery, vellum writing, or stone tablets
I mean I could just smash or burn those things, and lots of important physical artifacts were smashed and burned over the years. I don't think that easy destructability is unique to data. As far as archaeology is concerned (and I'm no expert on the matter!), the fact that the artefacts are fragile is not an unprecedented challenge. What's scary IMO is the public perception that data, especially data on the cloud, is somehow immune from eventual destruction. This is the impulse that guides people (myself included) to be sloppy with archiving our data, specifically by placing trust in the corporations that administer cloud services to keep our data as if our of the kindness of their hearts.
Yeah, it's somewhat ironic that in the "information age" information is never been so volatile
To be realistic we need to pick and choose what to keep and expend effort/resources on those chosen things.
Without a technological breakthrough in data storage at some point there's got to be some kind of triage done. We all generate more information now than ever before, and this trend just keeps increasing. With things like A.I, XR, the metaverse or other similar concepts it'll also get exponentially more insane how much data we generate. It's not realistic at the moment, technologically or financially, to keep all of it in multiple geographically distributed copies, in a format that will last forever. For a lot of people or organizations it's not even feasible to keep one copy in some cases due to costs.
To do otherwise we would need a breakthrough that enables insanely cheap, infinitely scalable storage, that is immune to corruption (physical or digital) and optionally immutable to prevent modification. It would have to function in such a way that any reasonably advanced civilization can use the basic laws of physics to figure out how it works and consume the contents without any context of what the devices are. It would also have to work regardless of how fragmented it is, to use terms of today's technology if they only find one hard drive out of what used to be a pool of 100, it still needs to work on some level.
It's an interesting thought experiment and hopefully there's some ridiculously smart people working on it.