Just like what happened with Ecosia. We need more humble people in the world!
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How it started:
"Oh, non-profit tech company! How noble! I trust that!"
How it's going:
I have no interest in these hollow PR dance moves until CEOs are publishing compelling outlines of how they have instituted complex legal frameworks that mean they can't reverse (or others can't reverse) these cynical moves to temporarily sway public sentiment during a building phase without say... Being legally compelled to immediately forfeit all historical stock earned and donate any historical salary and bonus compensation to the Red Cross or children's cancer research. They won't though, at best, this is an option, subject to change at will.
Remember that Zuckerberg initially allowed those tampons in the men's rooms and got a little praise, because some men do have periods and require tampons. They were in little wicker baskets, with the lids propped open on full display as you walked into any of their global offices. Zuckerberg then quietly told them internally to start closing the lids in the basket by default, still there, but closed, and then to place them on a lower shelf out of the way and ultimately, you now see the headlines that he ordered them fully removed performatively.
Declarative statements matter from people with proven, consistent integrity - that trait is inconsistent with anyone who can successfully rise to the level of modern CEO.