this post was submitted on 02 Dec 2023
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Inside the 'arms race' between YouTube and ad blockers / Against all odds, open source hackers keep outfoxing one of the wealthiest companies.::YouTube's dramatic content gatekeeping decisions of late have a long history behind them, and there's an equally long history of these defenses being bypassed.

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[–] [email protected] 13 points 1 year ago (6 children)

A question for the tech savy, free alternatives to youtube like newpipe relies on youtube servers to access content, right? I mean, if youtube were to disappear magically we wouldn't have a palce where to upload and store so many Gb of videos?

Am I missing something (I know I'm probably missing a lot!)? Thanks in advance for the replies!

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[–] [email protected] 12 points 1 year ago (7 children)

To me it seems weird that YouTuber is doing this at all. They should know that they can't win, I doubt their CEO is that incompetent. Especially after all this time of wasted effort on their side to overpower a very small fraction of users who actually block ads online. Could it be to draw attention from something else that's actually more worrying?

Because as an AdBlock user, since I bothered configuring them and using only ublock I haven't had almost any popups and my experience, especially now on the later stages, is exactly like it was before the ban.

I can't help but think there's more to this because they can't be wasting resources, further damage their reputation and risk absolute monopoly on video platforms for a fruitless endeavor.

Even if YouTube isn't profitable by itself, which, given the user data harvesting and the ads I definitely doubt, google still is. I'd appreciate any takes on this because it's been bugging me for a while now.

[–] [email protected] 7 points 1 year ago (1 children)

There's no need to look for conspiracies when the truth is simple enough. Current YouTube CEO Neal Mohan was senior vice president of display and video ads at Google. Ads has been his wheelhouse for quite awhile.

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[–] [email protected] 6 points 1 year ago* (last edited 1 year ago) (1 children)

Google = biggest advertising company in the world

Youtube = biggest money drain for Google

Adblock = a direct obstacle to the longterm feasibility of Google's ability to ever reconcile the money drain against their primary product (advertising) and end up in the black

The current state of Youtube's profitability is a long way off mattering for anything. For all it costs to run, it can be sustained indefinitely without much issue. This will remain the case until Youtube advertising reaches saturation. Given how much stuff like TV ads still cost, we can safely say this is still a long way off, regardless of the potential rise of competing platforms.

The landscape of youtube & adblockers is unlikely to be the same then, and restrictive measures taken now aren't really representative of what it'll be like. The actions taken now are for 2 reasons: maintenance of consumer expectation, so that it doesn't feel like site monetization is changed substantially when the money faucet gets switched on. And market research.

I have no doubt that a primary intent behind recent actions to do with delays or slowdowns was to measure the blowback, using it a yardstick for further actions not yet taken, which will eventually culminate in some action which actually meaningfully changes Youtube's monetization. But this may not be for many years.

None of us here are really experiencing problems, we have only heard of them and are discussing them. When something new happens, you'll hear "what else is new? they've done [something similar to] this many times before", with those people ignoring that the historic actions were totally mitigated everytime. And in the process, we the vanguard of the internet keeping Google's advertising monopoly restrained by engaging with adblockers, become conditioned to yield to advertising and a Google-controlled internet.

Because that's the only way they can win. Barring serious pro-Google changes to privacy laws around the world, the ultimate means to force advertising simply isn't available to them. Their best hope is to try and convince us that blocking ads is just too much of a hassle, ideally without ever actually making it so in a way that causes some mass migration away from Youtube. That's not a hard line to tread

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[–] [email protected] 11 points 1 year ago (2 children)

I would argue it's not "against all odds". The add-on devs probably know better how YouTube is working than the bunch of underpaid, outsourced script writers that are tasked to implement the stuff. The latter also have to make sure that it doesn't break for legitimate viewers (oh, sorry, I meant "impressions").

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[–] [email protected] 8 points 1 year ago (1 children)

Could Google and ad services sue Firefox and extension writers?

I mean, nothing pisses off corporations more than someone coming between them and revenue, and the courts tend to agree.

[–] [email protected] 13 points 1 year ago

No, it is your right to choose what code is executed in your browser and which isn’t. There’s a case to be made about accepting the EULA but if you never registered a Google account, then you never accepted any EULA. This is not the case with modded android/iOS apps as in those cases you are violating DMCA 1201.

[–] [email protected] 7 points 1 year ago

Got this too couple of times, all I did was F5 and go on with my day. Nothing happened.

[–] [email protected] 6 points 1 year ago (3 children)

I always wondered why YouTube doesn't stream the ad intermixed into the video? Like, it's DASH, right? How does that work, can't the server send a video then switch to another stream source (the ad) and back?

[–] [email protected] 7 points 1 year ago (3 children)

Because YouTube doesn't want you to skip ads? If the ad was just another part of the show, you would just fast forward past the ad.

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