For nostalgia's sake (I worked there for a couple of years), I like to have a little Wendy's when I'm back in the US (they sold/merged their Japan business with another company. No frosty here). Not going to happen ever again if they do this shit.
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I've been to wendy's a handful of times (I don't eat much fast food in general). Thanks to this news, I'll never consider there again.
Isn't this just a badly branded happy hour?
The sad hour
It’s been many many years since I’ve last eaten at Wendy’s. Not sure why I’d start now.
i stopped going there when they switched to plastic cups
I struggle to understand the people who are angry about this one. I'm not saying it's a good business move, but it's not like it hurts the general population
With fast food, you're already paying a premium to get prepared food on demand. The people who can't or don't want to afford it can avoid the premium pricing by planning ahead and packing lunches from home.
This is basic supply and demand economics at this point. If prices go up, demand will go down as people move to other restaurants that are cheaper, or stick with groceries.
Now if it was a grocery store doing this, I would feel differently. But fast food is not a basic human need.
You're not wrong but they're still assholes. Shit like this is only explainable when you give up and accept that this capitalist hellscape is our only option.
Its not what they said. They said they are rolling out dynamic display boards. Don't trust shitty reporters
Don't get me wrong I have a short attention span too but if you're gonna toss negativity around maybe finish the first paragraph? But also how did you get past the first sentence?
Here's the statement from their CEO Kirk Tanner (emphasis mine):
Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.
Here's the Oxford English Definition of "dynamic pricing" since 1929:
the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
Referring to reporters, investors, and consumers as "shitty" for taking a company at their word is just silly.
Lol cheers blud
The price is what's dynamically changing on those boards, you realize
Haven’t been there in at least 15 years now that I think about it