this post was submitted on 14 Feb 2025
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This is a pretty spicy take. Let's consider two possibilities:
Game devs choose to distribute independently, and sell their game for $20. They sell 100,000 copies and make $2 million in revenue, and keep the entire $2 million.
Game devs choose to distribute via Steam, promote it with a 50% off sale, it goes to the Steam front page, sells 500,000 copies at only $10 each, for a total $5 million in revenue. Steam takes $1.5 million and the devs take $3.5 million.
In scenario 2 the devs make 75% more than in scenario 1. Did Valve steal from the game devs?
Obviously Valve and the developer collaborated to steal money from the consumers who wouldn't have bought the game without the promotion.
to make sure: /s