this post was submitted on 22 Feb 2025
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I imagine it's because their use is evident (no need to advertise what they do, since they've been common in households for the past half century), and they've likely peaked in terms of function. You can't really improve much beyond what we have now, the last great advancement in the microwave was probably the turntable for consumer units, and the moving fields that commercial units have. You're limited in power output by the outlet you plug it into, so "faster cooking" is a no-go (unless you stuck a 240v plug on the end, and good luck getting that to fly with your average consumer in the US, we already find those annoyingly sparse for dryers and ovens and such) -- what else can you innovate to differentiate your microwave from every other microwave on the market?
They can rebrand, make it a lifestyle thing. Like how convection ovens got rebranded into airfryer.
The main difference between an airfryer and traditional convection oven is less space to heat (i.e heats up quicker) and the heat is on all the time. A conventional convection oven will cycle the heat on and off. So yeah, the same core technology, but with different tradeoffs.
Feels almost obligatory to post this
Quick question, is there just one "air fryer" manufacturer that sends out blank units to other distributors for branding and final design? Because I've seen dozens of air fryers in my life and they all have almost the exact same shape as the one on the vid's thumbnail dispite being branded entirely different.
The model shown is a cheap big store variant. I imagine the design is rebranded 6 ways to Sunday depending on who's buying.