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Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; Apple has spent $5B+ per year on content since its 2019 debut. (www.rte.ie)

submitted 1 day ago* (last edited 1 day ago) by [email protected] to c/[email protected]

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Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported today, citing two people familiar with the matter.

Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that budget by around $500 million last year, the report said.

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[–] [email protected] 26 points 1 day ago (1 children)

*citation needed

They don’t say where they get these numbers other than “two people” cited in a paywalled article.

Apple One has over 1 billion subscribers. I’m sure they can afford a loss leader like that.

The only way to know if this true is if Apple says so or they just stop producing content.

[–] [email protected] 2 points 7 hours ago* (last edited 7 hours ago)

Apple One has over 1 billion subscribers. I’m sure they can afford a loss leader like that.

This is not true. According to a 2022 Press Release, Apple has 900 million paid subscriptions across ALL Apple services. Many of which are App Store-based subscriptions for third party services. The figure also includes things like Apple Care and Apple Financial Services.