this post was submitted on 20 Mar 2025
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Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported today, citing two people familiar with the matter.

Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that budget by around $500 million last year, the report said.

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[–] brrt@sh.itjust.works 12 points 3 days ago (12 children)

It’s still good marketing. People will associate a good service, with good/great shows/movies and without all the fluff that Netflix has, with a good company.

[–] Ulrich@feddit.org 3 points 3 days ago (11 children)

Netflix is just as good as Apple and doesn't annoy me with ads, failed skips and subscription upsells so I don't see that working, personally.

[–] Num10ck@lemmy.world 3 points 3 days ago (1 children)

appletv plus doesnt have ads. netflix is full of garbage, and requires 2 factor authorization like every couple weeks.

[–] Ulrich@feddit.org 2 points 2 days ago

appletv plus doesnt have ads

Really? It doesn't play an ad for a different show every time you start playing a show? Its not littered with ads for MLS? Paramount? HBO?

Yes. It is.

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