this post was submitted on 21 Mar 2025
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Report: Half of all mobile players have received real-world rewards from games (www.gamesindustry.biz)
submitted 1 day ago by [email protected] to c/[email protected]
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50% of mobile players have now received a reward with real monetary value from a smartphone game. Meanwhile, 72% of that group say real-world rewards are now "important" when it comes to them selecting a new mobile game to download.

That’s according to the second part of Almedia's Rewarded Returns report conducted by Atomik Research, which surveyed over 2,000 mobile players across the US and UK.

The reward-based UA approach seeks to acquire, engage, and retain more players by placing a rewards campaign over an existing game.

As such, a player might receive cash, Amazon credit, or payouts of other currencies of real-world value for reaching particular stages or achieving certain tasks within a game.

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[–] [email protected] 1 points 16 hours ago

Yeah - those microtransactions are killing the experience. You never know if the level is just hard and challenging and that you need to practice more or if it is impossibly hard and only solvable with money. Or if you suck in a multiplayer game or if it is pay to win