this post was submitted on 21 Mar 2025
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[–] [email protected] 13 points 1 month ago (19 children)

Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple's flailing AI efforts.

The glacial rollout of Apple Intelligence and the lack of progress on Siri has not been a good look for Apple over the last year. Now, Apple is making a big change to get things back on track.

The glacial rollout is because it doesn't work, and it can't work. Stop trying so hard to jump in the shit puddle, apple.

[–] [email protected] 2 points 1 month ago (8 children)

Why can’t it work?

I work on AI systems that integrate into other apps and make contextual requests. That’s the big feature that Apple hasn’t launched, and it’s very much a problem that others have solved before.

[–] [email protected] 2 points 1 month ago (2 children)

The problem is that Apple's extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.

Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they've been misled.

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago)

The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.

like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.

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