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Internet forums are disappearing because now everything is Reddit and Discord. And that's worrying.
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How do we get them to switch to something like Element?
Element needs to be better. Discord is awesome with the way it auto-plays looping videos/gifs and has animated emojis.
Seriously: That's all they'd need to do. The element devs need to focus on fun.
Isn't that a client side issue though? Element is just one Matrix client. I haven't used it myself but heard from others that Fluffychat (another Matrix client) is more like Discord.
It is, but Element is still the "Gold standard" Matrix client and the most popular. And if you're going to create a brand new chat protocol, you should make sure that your flagship client measures up to the competition.