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143
How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 2 months ago by [email protected] to c/[email protected]
40 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] [email protected] 2 points 2 months ago (2 children)

Such as…?

[–] [email protected] 30 points 2 months ago (1 children)

I guess modern examples are Psychonauts or Prey (2017). Hundreds of games are released every week. There will be some gems, we'll just never know. Among Us was one of those games before it got successfull by pure chance.

[–] [email protected] 4 points 2 months ago (1 children)

I really don't think Ubisoft needs to advertise a new Assassins Creed game beyond a few ads here and there, and chatting with some journalists. Spending a ton of money to allow people to play it ahead of time on stream just dilutes the experience for anyone that intends on buying the game.

Seriously, the last thing I want is for the start of a new game to be spoiled for me by some streamer.

[–] [email protected] 9 points 2 months ago

Then avoid the streamers? I'm sure the marketing experts employed by Ubi know what they're doing. I'm also done defending that crappy company.

[–] [email protected] 8 points 2 months ago

Prey (2017)