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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)

submitted 2 months ago by [email protected] to c/[email protected]

40 comments fedilink hide all child comments

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] [email protected] 7 points 2 months ago (1 children)

A shill doesn't disclose that they're being paid to promote a product. The secrecy is what makes them a shill

[–] [email protected] 2 points 2 months ago (1 children)

Well I've certainly never heard that before and that's not what the definition of the word is from what I'm seeing but I guess I can understand using that as a distinction.

[–] [email protected] 4 points 2 months ago (1 children)

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so.

https://en.m.wikipedia.org/wiki/Shill

[–] [email protected] 2 points 2 months ago (1 children)

Shill verb

:to act as a spokesperson or promoter

Shill noun

:one who makes a sales pitch or serves as a promoter

https://www.merriam-webster.com/dictionary/shill

[–] [email protected] 5 points 2 months ago (1 children)

Shill has primarily been used as an insult for the past 50 years in the way I'm defining it here. I don't believe you've never heard it used to mean that.

one who acts as a decoy (as for a pitchman or gambler)

Literally on that same page.

a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.

https://www.dictionary.com/browse/shill

a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty

https://www.dictionary.com/browse/shill

someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

https://dictionary.cambridge.org/us/dictionary/english/shill?q=shill

shill n informal, US (person planted to lure customers)

https://www.wordreference.com/es/translation.asp?tranword=shill

[–] [email protected] 1 points 2 months ago* (last edited 2 months ago)

I think everything you quoted there would accurately describe influencers being paid to play a game. As to whether you believe me or not, don't really care. Why you keep digging this hole for no reason whatsoever seems rather odd to me, as does being so unnecessarily hostile for no reason. Have a good one.