Technology

Significance

As AI tools become increasingly prevalent in workplaces, understanding the social dynamics of AI adoption is crucial. Through four experiments with over 4,400 participants, we reveal a social penalty for AI use: Individuals who use AI tools face negative judgments about their competence and motivation from others. These judgments manifest as both anticipated and actual social penalties, creating a paradox where productivity-enhancing AI tools can simultaneously improve performance and damage one’s professional reputation. Our findings identify a potential barrier to AI adoption and highlight how social perceptions may reduce the acceptance of helpful technologies in the workplace.

Abstract

Despite the rapid proliferation of AI tools, we know little about how people who use them are perceived by others. Drawing on theories of attribution and impression management, we propose that people believe they will be evaluated negatively by others for using AI tools and that this belief is justified. We examine these predictions in four preregistered experiments (N = 4,439) and find that people who use AI at work anticipate and receive negative evaluations regarding their competence and motivation. Further, we find evidence that these social evaluations affect assessments of job candidates. Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs.