Technology

If you ask people what they want, they will tell you they want a phone that has 15 inch screen that looks perfect under the sunlight. But also fits into their pocket. And it has to have a battery that lasts a week, but it must not weight anything at all. But also has to play all the highly graphical games, and also have a professional level camera. It must do so and also last forever and be indestructible.

That phone obviously can't exist, and a lot of what people want are things that oppose each other from the engineering pov. That's the point of surveys and market analysis. You don't just look at what people say, you look at what they do, what they actually buy.

It is true that the other side of marketing is convincing people that what the company is offering is what they would also want to buy. But it is never a guarantee. I mean, look at the Samsung Edge flop. Marketing is not magic, you can't brainwash 100 million people to buy something they don't want. Marketing is marrying what the company wants to do in terms of cost cutting and profit maxing, with what the market is actually willing to buy. If people keep buying slop, they will keep selling slop, and they will keep marketing slop to people to convince them they want the slop. To break the circle someone has to stop, and it won't be the corporations.