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Opinion: Small screen, big investment: TV episodes have become way too long
(www.theguardian.com)
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Ive been watching through Workaholics lately and I like their model of starting out with 10 episodes for the first couple seasons and then cranking it up to 20 once they become popular. This seems like a great solution all around since you can give a show time to grow and not cancel it just as it's gaining traction a la Netflix, while giving the fans more to see once it's become successful. If a show turns out to be unpopular, studios don't have so much upfront investment and can cancel it after 2-3 seasons.