this post was submitted on 02 Nov 2023
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Except that's a myth and never happened. TV on all its forms had ads immediately as it appeared, because it was the same concept as radio: when you have a captive audience waiting to get the programming in order, you can insert anything you want.
Cable promised higher quality programming, exclusive access, higher quality image etc. but never no ads. Sounds familiar?
Yes, and interestingly the earliest cable TV in the US was built to relay broadcast channels to valleys where the signal wouldn't otherwise reach.
In Australia there were laws preventing our cable provider from showing ads in the first two years. Now they can show ads but cannot earn more than 50% revenue from ads.