this post was submitted on 14 Jan 2024
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Do many people know that there is actually a patent for the idea of an advertisement that plays to a certain point... and then does not end, will not let you skip it, until you as the user, via a camera and microphone, can be verified to have assumed a pose, made a facial expression, and/or said a specific phrase?
The actual patent shows a smart tv 'owner' standing up and saying McDonalds! in order to like keep watching Netflix.
We quite literally have the tech and the legal framework for 'Drink Verification Mountain Dew Can' to actually be a thing.
The illustration of that patent practically a meme, many on Lemmy should know it.
Though it should be kept in mind there's thousands of patents that were never actually applied, and this one was filled back in 2009.
Do patents necessarily have to follow the law?
This is genuinely a good thing, then. If you patent something and "accidentally" never use it, it prevents other companies from using it legally. Screw over advertisers and save the consumers from their terrible ideas by hoarding patents and working with a patent troll firm :)
Not really. Patests expire and then they can just read the specs in your idea. No reverse-engineering effort required.