this post was submitted on 26 Jan 2024
24 points (100.0% liked)

Work Reform

11889 readers
56 users here now

A place to discuss positive changes that can make work more equitable, and to vent about current practices. We are NOT against work; we just want the fruits of our labor to be recognized better.

Our Philosophies:

Our Goals

founded 2 years ago
MODERATORS
 

What the new tech creator-content platforms and economy miss

Adam Neely on "quitting #youtube " puts two ideas together (that I hadn't) and implicitly asks "what if the new platform/economy fails you"

Longevity and freedom from traditional gatekeepers. The content-creator economy fails on these promises.

Burn out is baked in and ignoring the traditional gate-keepers is at your own very serious risk.

The world is the same, tech is just milking us.

https://www.youtube.com/watch?v=RceZ8VS8PbQ

@workreform

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 4 points 1 year ago (2 children)

It's probably (very) naive of me, but I hadn't quite thought that the whole thing is a grift against everyone.

Ads, data tracking, *and* tricking you into ignoring the economy/industry that actually matters in the name of "evolution" and "breaking things".

Can't help but see some (stretched) resonance with the #fediverse. Is this just some tech idea that needs to convince all of us that it's the good new thing? What if at its core there's something wrong and it fails us?

@workreform

[–] [email protected] 6 points 1 year ago (1 children)

It's normal to feel suspicious of new social media when we're so used to propriety software by publicly traded companies of the likes of Facebook.

[–] [email protected] 0 points 1 year ago

@CowsLookLikeMaps

Ha. That’s not what’s going on here.

The suremovedion here is more along the lines of whether tech people can be trusted to make good things especially when some special tech idea is at the core. What are the chances that tech people just really like the idea of decentralised federated social media and haven’t really thought through whether it works well at scale?

If they had, there’d be documented analysis of this rather than just advocacy.

[–] [email protected] 1 points 1 year ago (1 children)

@maegul @workreform I've been writing about exactly this for a while but it's such a complex web of internet history, individual psychology, marketing concepts, and business models that it's been taking me months to figure out a cohesive argument.

Basically there's kind of a grift. But not in the way most think.

The creator economy led to a lot of people starting "businesses" without knowing a single thing about business. They just know audience and content. It doesn't work.

[–] [email protected] 1 points 1 year ago (1 children)

@maegul @workreform these online platforms have made it extremely easy to accidentally attract a large enough following that it can get monetized. But when you remove that much friction - you get people with large audiences who have no idea what to do with them. They don't actually understand why their following is valuable and so they cannot control the value.

And a lot of them don't want to learn the difficult business aspects of their own work... so they keep outsourcing it to algorithms

[–] [email protected] 1 points 1 year ago (1 children)

@maegul @workreform but because they don't actually understand what the algorithms or their brand deals represent or what any of those other brands are truly paying for.... creators are trapped.

Often they are trapped in the confines of a single platform which they happen to understand to some degree and where they do have an audience. So they stay trapped within that one platform, that one ecosystem, and that one algorithm.

They can't replicate their success cause they don't really get it.

[–] [email protected] 1 points 1 year ago (1 children)

@maegul @workreform I've been referring to this as "the single platform creator trap" - a creator who is trapped by their own belief that they can't control the value they bring, is stuck within one third-party online platform, and who doesn't fundamentally know how to recreate their success or take it elsewhere.

Creators who can make multiple platforms work always always always have way more control.

It's a self-imposed alienation from owning the means of production in Marxist terms.

[–] [email protected] 1 points 1 year ago

@mariyadelano @workreform

*head rolling around in unbounded confirmation*

Yep yep yep yep yep …