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Instagram's unskippable ads test causes outrage among users (www.techspot.com)

submitted 10 months ago by [email protected] to c/[email protected]

58 comments fedilink hide all child comments

Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can't scroll down any further. An "ad break" icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.

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[–] [email protected] 87 points 10 months ago (2 children)

they're stress testing the user base. they don't give half a flying fuck how outraged you are. they only care about whether you'll quit the platform. which you won't.

[–] [email protected] 45 points 10 months ago

"We have determined that we'll be able to fill 80% of the user's display with advertising before inducing seizures."

From Ready Player One movie.

[–] [email protected] 1 points 10 months ago

Exactly. They're past the point of bringing in new users. Now they're just focusing on extracting more value from the ones they already have.