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A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why. (theconversation.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 20 points 8 months ago

We know of no rigorous study showing that toughened digital marketing privacy policies produced tangible economic benefits for anyone, let alone lower-income consumers.

You do not need a study to see the numerous headlines of companies having their data breached of your personal information they did not even have permission to collect.

I suppose the significant amount of money spent on fines, repairs, lawsuits, ransomware do not count.