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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
this post was submitted on 23 Aug 2024
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They have to build social inertia first. This is something Facebook figured out a long time ago and is well-documented. They were begging for money from investors to keep the site running and Zuck refused to run ads because the site was still growing like crazy.
It might be years yet before they start running ads but rest assured they will eventually.