I’m not saying you should, I’m saying it doesn’t make them villains or a bad company.

I think it does. Instead of competing they chose to try and force customers to use their platform by buying exclusivity that specifically targets Steam. From the perspective of the customer they took the worst possible approach and, along with how Sweeney has talked about people like us, treated customers like a cattle to be herded, as if we couldn't think for ourselves and would throw ourselves into EGS if our games went there.

But the end goal of EGS wasn’t just to make them more money, they offer every developer more money when they publish there.

That is the PR they sold that the money goes into the hands of the developer. That is true only if the developer is also self publishing. Actually that extra money goes into the hands of the publisher and then it's up to the publisher to decide if the developers get any more money. And once again, from the customers perspective, we barely get anything out of that goal. Games don't get cheaper for us, we don't really get more games because of it. The publishers simply get more money per sale. They don't even get more money (except for the exclusivity money that Epic threw their way) because you sell significantly more copies on Steam because unlike Epic Steam doesn't treat its customers like cattle.

The underlying motivation for creating EGS in the first place was the recognition that Valve does not need to be taking a 30% cut of every game sale to provide the services they provide.

So to prove that Valve doesn't need to take a higher cut they make a store where they take fraction of the cut Steam would take but also offer a fraction of the services Steam offers? I think that would be an argument if they offered at least half of what Steam offers but they don't even do that. They made a barebones store for a barebones cut, that doesn't show anything.