this post was submitted on 31 Jul 2023
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BBC starts experimenting with the Fediverse, running its own Mastodon instance (social.bbc)
submitted 2 years ago by [email protected] to c/[email protected]
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[–] [email protected] 2 points 2 years ago

Makes more sense for The NY Times than for McDonalds. A commercial ad account would want to be found on a local feed of the biggest instance. The BBC experiment won’t work unless they commit to supporting it. Ideally, their reporters would have their own accounts, not just at the radio show level.