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And guess what, that works.
(lemmy.world)
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this post was submitted on 12 Nov 2024
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Are you choosing to go to the store that does $20 instead of $19.99?
Does that store exist?
It's more that the customer refuses to buy the $20 item but at 19.99 it seems just a little more attainable.
That is a fair point. But then again, I don't even remember the last time I was in a store that had honest prices.
I remember that for a time, JC Penney focused on honest pricing and abandoned common predatory prices. They came close to bankruptcy and went back to their old ways. The psychology of feeling like we got a good deal is so ingrained into most people that it becomes difficult to run a business without those things