this post was submitted on 23 Dec 2024
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Their entire video is an ad filled experience of shilling not only their sponsors but themselves. Incredibly obnoxious and cramming in every YouTube stereotype from begging for likes and subs to clickbait titles and then insisting they have to do it so they can have their cake and eat it makes them even more obnoxious than if they just did it without wanting to be forgiven for it.
It's getting worse, I can't remember who but I was watching a video just the other day and their ad segment was the fucking ltt ratchet driver. You know, the one they supposedly made because they were tired of the market and the low quality rip-offs all the companies were just trying to make profit off of (it's a shitty plastic screwdriver for 70$, link to pic and it's being sold at fucking walmart now). They sold it as such a heart string story in the beginning, it's just another mini-wannabe corporation.
I don't particularly feel bad at this point for their continued reputation downfall and the people responsible. Everyone has their own personal story of their favorite company which has turned to complete shit (Blizzard is one of mine). They didn't come out strong but doubled down corporate style when everything started. That's fine, but anyone staying and putting up with the stressful workplace knows what they've gotten themselves into.
That's actually a very nice screwdriver. Nice ratchet screw drivers do cost that much. I have one, but given where LTT is these days as a company, I don't recommend buying it.
I would be very happy if creators were able to fund their operations off their own merch rather than outside advertising. That seems to be what Gamers Nexus does, or at least heading that way. What LTT does, though, is use it as an additional revenue source on top of their other advertising sources. Doing it right means resisting the urge to consume more and more, and LTT is not capable of that.
It's the corporate doubling-down that you have to worry and look out for. As you say it's a revenue source for them. In fact, they spent over 100k (as stated by them in their own shows) for "Marketing" to get this screwdriver out there, for something that's a revenue source for them.
It has to be such a lucrative deal for them that they are pulling resources from other revenue to prop this up. Prepare for the slow enshittification of his tools. They order them from a manufacturer, parts will become cheaper, bulks will slowly have less quality control, and they'll "move on" to later versions that pocket them more cash. They really don't have to worry about their reputation as a "Tool manufacturer", they'll just pass the blame off onto another party while sweeping things under the rug and continuing on whistling like nothing happened.
I might need a !remind me on here in 10 years.
I have a few gripes with LTT but the screwdriver is legit good. A bit overpriced because of the branding sure but definitely not a throwaway product
Honestly, I just dislike the product more for it being a middle-of-the-road type of product then what I thought it was going to be when they were hinting at it plus the company and shit going on behind the scenes. I was a big linus guy back in the day, used to even put the WAN show on in the background during work. Guess this is what the Tesla people feel. Probably more jaded thinking about what the people behind the scenes are going through, while the money fucking rolls in for the top.
I used to think the importance of leadership at the top of a company to be overblown since they succeed based on the work of all of the employees, but it is pretty amazing how fast a change to shitty leadership can run a successful company into the ground.