LF/HF data modes generally have extremely long range, often to the other side of the planet in the right conditions. But Thor maxes out at 22 bps, whereas LoRa is in the 5 kbps - 20 kbps range, nearly 1000 times faster.
CB/11M band would likely get some good range with a low baud data mode. However a 4W CB radio is going to consume a massive amount of power and be very large physically compared to a LoRa device.
In an urban environment I'd say the LoRa device would do better, due to the absolutely tiny amount of signal it can process into usable data even with lots of ambient noise.