TechTakes

Another video / audio / thread from me

This time it's about products that are marketed with purposes they can't be optimised for.

In the production of a tech product an "edge case" is seen as a hindrance to delivering on the core purpose of the product.

For marketing an "edge case" can be seen as an opportunity to exploit a purpose that the product was not designed for and will never be optimised to satisfy.

When a general purpose product uses an edge case as the subject of its marketing it ignores the other aspects of the product which, for that niche purpose, will be on a spectrum from irrelevance to interference.

A product capable of servicing a niche purpose is not the same as a product designed to specifically satisfy that niche purpose.

Only the latter will be developed with continual effort to further satisfy the purpose as effectively as possible.

The more general purpose a product is, the more perceived edge cases it has.

Every edge case is a candidate for edge-case marketing which exploits the virtues of serving that niche in order to sell the entire product along with everything else it includes.