this post was submitted on 26 Mar 2025
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35
Xiaohongshu’s(RedNote) global pivot: The surprise winner of the TikTok ban wants to keep its new users. (restofworld.org)
submitted 3 days ago by [email protected] to c/[email protected]
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The China platform faces political risks and e-commerce challenges in its overseas push ahead of a possible IPO.

  • Xiaohongshu is moving beyond its previous focus on the Chinese diaspora.
  • The platform currently offers limited features to foreign users.
  • A larger user base overseas raises regulatory risks for the platform.
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