I mean it worked for subway. Until they started skimping
this post was submitted on 19 May 2025
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Their success came from it being specifically longer. It's much harder to visualise a bigger surface area, like how a 10 inch pizza is bigger than two 7 inch pizzas. Subway on the other hand only stretches it in one axis, so the number goes up faster.
I don't want long burgers, although I don't know why. Big fan of the circle.
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You could also just have 2 regular sized ones or stop being such a fat ass.
I mean, humans completely suck at evaluating vertical distances, thinking that taller = more is just further evidence, I'd say
Yup. Which sold better, the whopper (wider) or the big Mac(taller)
I am going to assume big mac only on the basis that McDonalds has more sites. Whopper tastes better though.
The fundamental problem is that burgers are a stack.
So what your saying is we need a better burger backend dev?
I want a place that makes tiny burgers
Forget the premium burger places where burgers are held together by whaling harpoons and you need to eat them deconstructed. Instead of one giant undesirable burger give me a plate with 4 regular sized burgers in exciting variations.
Give me a chicken chili burger, a double irish beef patty blue cheese burger, an italian herb lamb patty and as a chaser a smoked bison brisket with bourbon sauce.
All on one plate. I would be happy
4 burgers. 1 plate. 0 regrets.
And if you don't like one, you have 3 more chances to forgive the cook.