So sad to see an institution go. I heard they were canceling their celebration ales due to low sales but this is way worse. Happy I used to work near there on Rhode Island and did the daytime brewery tour, very cool history there and unique San Francisco climate that led to their signature beer.
this post was submitted on 12 Jul 2023
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Anchor was the first "real" beer I ever had when I was a young man. It will always hold a special place in my heart.
There's a lot of interesting extra context, mostly as hearsay on Reddit SF (if you want to find it) and HN.
Basically it seems like:
- Sapporo closed Anchor as a cost cutting measure, as Anchor has been losing money YoY for a while now (which I believe is known at time of acquisition)
- Sapporo wanted to use Anchor to brew Sapporo in the US, but found out their brewery was too old to brew Sapporo
- Sapporo instead bought Stone Brewing, which now brews Sapporo and Stone
Feels bad, Anchor was definitely one of my go-to basic beer from the grocery. Guess I'm getting more Fort Point now?
That's too bad. But to be honest their beers just weren't good enough. Sales come from having a good product and/or big brand recognition, and they had neither going for them. Hope someone can take over and improve their brews, because the history is pretty special.
Are you saying their style of beer or their beer in general? I feel like it definitely is an acquired taste but a California common is their schtick
Just overall I find their beers a bit underwhelming compared to other local breweries. Even forgoing some of the amazing craft breweries around here (Laughing Monk!), I’d typically choose a Trumer over Anchor Steam, or some other local beer.
You might just not like the style. I believe they ferment at a higher temperature which gives it that funkier taste. I had a trumer for the first time on the 4th. Was pretty pretty good
Steam beer is fermented at higher temperatures, and Anchor Steam used open fermentation, which apparently costs more.
But to be honest their beers just weren’t good enough
That's a bit much, don't you think? Just because you don't prefer them, did not mean they "weren't good enough." Beer (and drinks/food in general) are highly subjective, there's no such thing as a definitive "good" beer, and thus their success is really controlled by marketing and business more than anything. That's why gimmicks constantly come and go (remember kveik yeast?) and brewers race to see how much they can hop their IPAs. Anchor Steam hasn't had a hold of their business side for a while, even after their acquisition, so they're closing, there's nothing more to it.
People put a lot of good work into Anchor, and their offerings were more unique than the dime-a-dozen breweries that are everywhere. Really frustrating to see you come here and not respect other people's hard work and craft just because it wasn't to your taste.
I've tried a great many beers, from most breweries in the Bay Area, and in my opinion, alright, Anchor was one of those dime-a-dozen ones. They followed the trends like everyone else but never made anything stand out beside their California common. Just look at their current uninspiring lineup. I don't disrespect the people putting in the work to make the beer, but whoever made the decisions in the business failed badly at product development.
NOOOO! God damn it Sapporo, why did you ruin my Anchor Steam Beer with and insipid logo changes and shitty aluminum cans‽
Wow, Sapporo really did fuck up Anchor Brewing! https://vinepair.com/articles/sapporo-usa-anchor-brewing-liquidation-analysis/
Remember this: Anchor survived everything — fires, depressions, recessions, everything — for nearly a century and a half before Sapporo USA came along and drove it into “dire distress” in less than half a dozen years. The company says it did everything it could; workers say it did too much, when it wasn’t doing enough.
Damn shame. With this does it mean the death of a style? Does anyone else do California common with wide distribution? I'll have to pick up a bunch before it's gone.
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