Idk if it’s immoral or not, but if Disney is resorting to AI to keep the content slurry flowing that’s more a sign of growing creative bankruptcy than anything.
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They're using as much AI as possible now that there's open revolt from many of the world's top CGI effects studios.
So people are mad at the show creators... because an image that some designer purchased for a poster... may have been AI generated... even though it's not confirmed... and even if it's true, that makes the designer of the poster a victim of a scammer...
So, what, are we just going full rabid at the very mention of AI now?
I think people are mad because they banned technology on the platform and then clearly continued to use it.
Rules for thee, not for me.
Okay, so then why are people targeting the show instead of Shutterstock?
Even then, being mad at Shutterstock doesn't make sense because the person who started selling something AI generated on a platform that doesn't allow it obviously wouldn't disclose that fact.
And you can't just ban anything you think might be AI generated immediately, because then you just become the fuckwit mods of r/art.
Quick everyone! Let's rush to defend Disney based on a technicality, even though they've been creatively bankrupt for years and no one watches MCU shows.
Loki is a legitimately good show, and I say that as someone tired of MCU stuff and not the least nostalgic about American comics in the first place (I grew up on Asterix, Tintin, the like).
I'd even go so far as to say it's my favorite MCU show. I remember liking season 1 alot so I had high expectations for season 2. And I think they exceeded my expectations. Ke Huy Quan was delightful as OB and Tom Hiddleston & Owen Wilson had so much chemistry. Can't wait for the next episodes.
You can still think Disney is a shitty company while acknowledging that this is a stupid article/headline. They're not mutually exclusive.
This article is so dumb that their entire basis for the artwork to be an AI artwork rests on the fact that there are squiggly lines. Like humans have never edited any photo with squiggly lines.
According to @thepokeflutist who purchased the stock image, it was published to Shutterstock this year — ruling out the possibility of it being too old to be AI-generated — and contains no embedded metadata to confirm how the image was created.
The image uploaded to Shutterstock was 2500 x 2500. Does any AI image generator even produce those resolutions? Sure, you can use super resolution, but that seems like too much work for AI generated artwork.
Also there were Twitter users pointing out how "4" on the clock is represented as "IIII" and not "IV". Have they ever not seen clocks with Roman numerals?
IV is the Roman numeral. IIII is like hatch marks or something, you don't usually see that on a clock.
Do an image search. IIII is often used on clock faces because visual symmetry.
Wow I'd never seen that before. Also just curious on the reasoning, why would they use IIII for symmetry but not do anything about VI, VII and so on? Is it more to do with the width of the number when written down maybe?
I was taught that dividing the numbers naturally into thirds:
I II III IIII (all I)
V VI VII VIII (all start with V)
IX X XI XII (all contain X)
Visually looks more "balanced" than having an extra V
When Roman numerals were in use by the Roman Empire, the name of the Romans' supreme deity, Jupiter, was spelled as IVPPITER in Latin. There was a feeling that using the start of Jupiter’s name on a clock dial, and it being upside down where it fell, would be disrespectful to the deity, so IIII was introduced instead.
I would have thought it had to do with aesthetics. I would have never guess it had to do with roman religion.
VI would be IIIIII which is severely over-wide. The balance is really against VIII and XII, you don't want one leg of that triangle to have a limp and IIII makes IV just a bid wider and chunkier to provide that balance. "Symmetry" was probably a poor choice of word this isn't a mathematical thing but perceptual, those three points being equal visual weight evoke an equilateral triangle standing on its side which says "yep this won't tip over, ever", because, well, things shaped such don't and the back of our head instinctively knows. Thus you get a sense of stability, and I guess this is a good example of why artists often sound like mystics or plain nuts ("this song tastes of strawberries").
The IVPPITER explanation definitely also makes sense but it doesn't explain why people continued to do it after standardisation on IV in arithmetic and the fall of Roman paganism.
YOU don't see that on a clock. Your experience isn't universal. IIII was often used for 4. There were no reduction rules when Roman numerals were in use. The idea of IV being THE way to write 4 is a reflection of modern education.
Also, the idea the human clocks have IV whereas a computer trained on human images might write it as IIII when no training images are like that is weird.
I've already conceded, jeez.
Just ranting at the void. The fact that it hit a topic related the one I replied to is purely coincidental.
Come to think of it, it's pretty vain of you to think just because I started a post replying to your post with a big capital 'YOU' that I was talking about you. Get over yourself.
I kid, it was nothing personal.
I just wanted to point out that this is an example of anomaly hunting where one spots something is off and tries to work out how it is evidence of something. in a lot of cases, the anomaly is not in fact anomalous. In other cases, it is an anomaly, but doesn't lead to the conclusion jumped to. This was both.
IV is used exclusively as 4 (except for clocks as someone else already commented) since the 15th century. Ancient Romans used both writing, IIII and IV.
Interesting, are there instances of other numerals having variants or was 4 a unique situation?
The image shows perfect spiral symmetry, which suggests it's not a fully AI generated image. It could be a base AI image that was edited by hand to form the spiral though.
The same base was likely used for https://www.shutterstock.com/pt/image-photo/surreal-infinity-time-spiral-space-antique-2262957649 as well. Same 'squiggles' it seems.
Online 'AI art detectors' are terrible and rarely accurate, so I wouldn't consider that as proof of anything.
This person has made more images in this style, I wonder how old the oldest one is (since this is one of the most recent ones). If the oldest similarly-styled one is too old, then it would be evidence that the image is likely not AI generated.
I think you’re giving Disney too much credit here. Siphoning from shutter stock or ‘free work’ while suing everyone over anything and pretending they are the victims is their brand. They are known for stealing even from artists they wont even hire. Olaf cough
Not to forget the actors are on strike for stuff exactly this. Their likeness being used by AI without being paid.
“It’s a small small world after all…”
There's an AI technique called controlnet which can be used to achieve the perfect symmetry.
It can also be done with Photoshop. For the record, I'm not claiming it wasn't AI-generated or at least AI-assisted, I'm just saying there's no real proof either way.
Oh look, a clever advertisement for a TV show...
There's a chance this is manufactured outrage to help promote the show
This whole post is a beautiful representation of the fact that pretty much no one reads anything more than the title.
Reasonable people do in fact read the full article, but they're not the same degenerates that feel to post an emotional and juvenile comment under the forum post.
This is the best summary I could come up with:
A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was at least partially created using generative AI.
Companies like Adobe and Getty are also promoting ways for AI-generated content to be commercially viable, but it’s unclear if these platforms are any better than Shutterstock at moderating submissions that don’t abide by their contributor rules.
Some X users have speculated that it may have been used on sections of the image like the miniaturized characters surrounding Tom Hiddleston’s Loki, noting their awkward positioning.
Disney has ignored our request to clarify if AI was used in the Loki promotional art, and to confirm if the company had licensed the aforementioned Shutterstock image.
These tools aim to make things easier for folks with limited design experience, and are typically promoted to organizations who want to produce cheap art at scale.
Stock images are often used by companies because they’re fast, affordable, and accessible, reducing the need to hire experienced designers to make content from scratch.
The original article contains 655 words, the summary contains 175 words. Saved 73%. I'm a bot and I'm open source!
they're not even bothering to hire artists, why would anyone watch this?
at least they still hire actors (for now (unfortunately for disney) )