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Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI. (www.businessinsider.com)

submitted 2 years ago by [email protected] to c/[email protected]

19 comments fedilink hide all child comments

Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

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[–] [email protected] 38 points 2 years ago

Well, yeah, everyone else is, too. They’re not gonna let Siri become any more woefully outmatched than it already is, so it’s either adapt or die. Microsoft killed off Cortana recently in favor of their AI program.

This is just self-maintenance, basically.

[–] [email protected] 26 points 2 years ago (1 children)

Chatgpt is what they said Siri was.

[–] [email protected] -2 points 2 years ago

[–] [email protected] 3 points 2 years ago (4 children)

I remember when it was “innovate, not imitate”.😔

[+] [email protected] 54 points 2 years ago (3 children)

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[–] [email protected] 2 points 2 years ago (1 children)

Apple would be dead if it weren't for the iPod, which was just a nice mp3 player with a ton of marketing.

[+] [email protected] -15 points 2 years ago (2 children)

Innovation is making an invention into a successful product. Before iPhone there were no successful smartphones. Same with ipads.

[+] [email protected] 22 points 2 years ago (2 children)

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[+] [email protected] -14 points 2 years ago (2 children)

You said

But what the iPhone did was put it all into an attractive package that worked really well with Apple's services.

And where is the BlackBerry design now. The iPhone design isn’t just an “attractive package.” Back then, there were phones with a stylus, clamshells/sliding designs, and full keyboards. Now any modern smartphone is based off the original iPhone design.

[–] [email protected] 4 points 2 years ago (1 children)

The LG Prada predates the original iPhone. Apple still didn't "create" that design.

[–] [email protected] 1 points 2 years ago* (last edited 2 years ago)

Owned an LG Prada. It was really only similar in photos.

[–] [email protected] 1 points 2 years ago

A Nokia 3310 would like to have a word with you

[–] [email protected] 14 points 2 years ago

I'm not sure Apple has every really been that much about innovation when it comes to core technologies. Their business is at the product level, and given that generative AI is a product market still in flux it makes sense for them to dive into some exploration ... especially given that they're already a natural language AI assistance company.

[–] [email protected] 6 points 2 years ago (1 children)

The cofounder is famously quoted as saying "Good artists copy, great artists steal", lol

[–] [email protected] 1 points 2 years ago

The cofounder is famously quoted as saying "Good artists copy, great artists steal", lol

Which, appropriately, is a quote he stole from Picasso.