I'm not sure how recoverable it is at this point, but if you want Star Wars to act as a forever-story, don't treat it as one single story. Its okay if plot doesn't directly build with each release. Its okay if it doesn't connect to other parts of the cannon. Its okay if you have no shared characters. Hell, its even okay (if not ideal) if some media contradicts each other. The important part is making good stories, and if a new peice of media wouldn't work when attached to a larger plot, don't attach it to the larger plot. Simple as that.
Look at something like 40K, for example. While yes, there is a "main" plot, its only a small part. Honestly, fans often outright ignore the "main plot" Horus Hersey books, in favour of the more fun and compartmentalized books like the Eisenhorn Trilogy or the ork books because those are the books that most revel in the setting and themes of 40K and aren't burdened by dozens of other books that they have to tie in to.
As I noted, there is also a lot more money involved in movie production compared to retail. On the actor/writer side, you have more individuals involved who don't risk starving when they form a union, and on the studio side, they can less afford to delay or trash shows and movies. Compare that to, for example, walmart workers who likely have little in the way of savings, nonetheless funding to establish a union, and work for a company that could close down a dozen stores to kill a union an not even notice it in their balance sheet.
Again, I'm not saying they shouldn't unionize, but given the enviroment, the system is stacked against them. Blaming vulnerable workers for not unionizing is like saying the poor don't have money because they didn't work hard enough, or didn't invest in the right things. Instead of blaming them, we need to be looking at ways to support them. This might be pushing legislators to improve workers rights and social safety nets, it might be helping them to join larger unions (such as how a lot of IT workers end up covered by other unions), or it might be providing more tools and education on how to organize into unions, ultimately, the important thing is recognizing that these are people who need help and trying to offer it to them rather than jist telling them to pull themselves up by their bootstraps.