Credits to XKCD:
The average person is not invested into printers and just needs a printer to occasionally print something. It's not something they know a lot about and in the store they see a cheap printer from a well known brand that gave them good experiences with other products. It makes total sense for them to buy it. I'm sure they will know what products/brands to avoid in other areas that are unknown to you.
That's very sad to hear. Bram had a significant impact on me and how I use my computer. Rust zacht, Bram.