Ask Me Anything
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I think getting people to pay anything will be a hard sell. But I also think "free" creates bad incentives. This is probably "better" but humans are really bad at understanding things.
I wonder if a tip / pay what you want model would have legs. Probably there's too many freeloaders, sadly.
I would also feel pretty bad if I paid for the match and it fizzled out. Like we chat but don't have a date, or realize there's some deal breaker (eg: they're moving away in a month, they smoke, they hate bisexuals, etc). Some of that would be covered by the profile, but some won't, or won't be noticed.
I might try it, based on what I saw with the first couple free matches. But it would also get expensive really quickly. Cheaper than subscriptions though. I think hinge wants like $50/mo for it's top tier.
Like, do I pay $100 up front to have 100 likes in flight? Or do I bottleneck it to some smaller number and wait for the duds to expire? Wait for others to make the first move? The optimal strategy is unclear.
Sorry, sort of just rambling a bit.
Is NYC one of your target markets?
No problem with the “rant”! The discussion and your thoughts are highly appreciated.
Yes, free enables bad behaviors. I would be open to free and only tips/donations but I don’t think the business model would work. There are free dating apps like Firefly and Duolicious. However, the developers have to rely on donations and have no money for marketing. Additionally the unspoken problem is that bots and scammers will start spamming the network if the app gains enough traction. And those severely reduce the quality of the user network. By having paid matches, it greatly hinders bots by adding friction.
Yes, it could get expensive but I’d argue that it’d be more cost efficient and effective than any subscription app because my app allows for tons of filters and shows you who liked you already.
The strategy is up to the user! That is part of the design. If someone is really in a “dating phase” they can spend lots of money to get many simultaneous pledging/matching at a time. If someone is more just open to it but doesn’t want to invest a lot then they can pay for a few at a time.
NYC is not currently on the list. I’m going to start geographically dense and near where I am located (CA). But if it takes off, I’d definitely start in the cities.