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Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; Apple has spent $5B+ per year on content since its 2019 debut. (www.rte.ie)

submitted 2 days ago* (last edited 2 days ago) by [email protected] to c/[email protected]

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Apple is losing more than $1 billion a year on its streaming service Apple TV+, the Information reported today, citing two people familiar with the matter.

Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019 but trimmed that budget by around $500 million last year, the report said.

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[–] [email protected] 1 points 1 day ago (1 children)

Doesn't sound like something worth $1B

[–] [email protected] 2 points 1 day ago (1 children)

That is pocket change for Apple. They have so much money they literally don't know what to do with it.

[–] [email protected] 1 points 1 day ago (1 children)

Do you go around throwing your pocket change into the streets?

[–] [email protected] 1 points 1 day ago (1 children)

So since Apple is probably not just throwing money away… what other reason could they have?

[–] [email protected] 1 points 1 day ago

Poor planning?