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I don't have any experience doing this, so take everything I say with a grain of salt, but my first step would be to collect information on how similar projects have turned out in the past, in terms of cost and adoption, as well as how much money Comcast is spending to counter this effort and what kinds of services they offer in the area at different price points. Then see if there are any people in the community that agree with you on the deployment of municipal internet who could be convinced to make the effort to assist you with convincing the rest of the community. With that information and those people, organize a canvasing effort, as in go door to door and actually talk to people about their stance on the matter. I would focus on that "locally owned and operated" argument, as well as the fact that if Comcast is spending money trying to prevent this they surely must be expecting to earn even more money from not having any competition in the area, so they can get away with higher prices and worse service.
I do have a little experience and you are correct! Canvassing or fliers or whatever is very much a YMMV per location but collaborating with fellow supporters and grabbing data to back up your position are both solid starting points.
Hooray, I'm glad my thought process for initial steps was correct. If you don't mind me asking, my thought process for the recommendation of canvasing as opposed to something like flyers is that doing so would make you and your efforts come across as more human and genuine, especially if part of the pitch was that Comcast was astroturfing, do you know if that's something that actually works?
Like I said your mileage may vary. I know in my town, fliers are fairly effective because there are a lot of high-foot-traffic spots where they can be posted. I don't think I've ever seen someone go door to door about something, but we have had folks attend local events with requests for signatures and they seem to do decently. You gotta know your community to know how best to reach out to them.