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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 day ago* (last edited 1 day ago) by [email protected] to c/[email protected]

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WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] [email protected] 4 points 13 hours ago (3 children)

It's really big in Europe for some reason.

[–] [email protected] 1 points 6 hours ago

Which is funny, because it’s very popular in Asian countries and Mexico too.

[–] [email protected] 3 points 8 hours ago

Because SMS is trash, most of Europe doesn't use iPhones and WhatsApp was one of the first messaging apps, so yeah.

[–] [email protected] 6 points 13 hours ago

One of the first movers, so many chat groups are still on there and it's very difficult to make people move. Many people simply don't care about privacy, ads, user experience and what not, they just want the convenience of staying in the chat groups they are already in. A shame really.