this post was submitted on 08 Jul 2025
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Recently, Magic Lane (the company that makes the Magic Earth application) completely renewed their interface and general operation.

To use the application, you now have to pay โ‚ฌ0.99/year. Personally, I find this price more than reasonable for supporting a European alternative to Google Maps.

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[โ€“] [email protected] 5 points 4 days ago* (last edited 4 days ago) (1 children)

This price point makes me wonder what the purpose is: do they really have such a large user base that their 1 EUR/year subscription will add significant funds to develop the app further? I doubt. In which case the only effect will be to lose users who refuse to pay. Disclaimer: I use their app for navigation and I quite like it

[โ€“] [email protected] 3 points 3 days ago

Indeed, that's a good question ๐Ÿค” An interesting solution might have been to leave the app free and make certain functions like speed cameras or real-time traffic accessible with the โ‚ฌ1/year subscription. (I'm not saying it's a good solution, it's just an idea)

For my part, I'm more concerned about the "subscription" aspect. I'd have been prepared to pay โ‚ฌ10 to get Magic Earth for life. But at 99 cents a year, it doesn't seem like much, and there's no guarantee that it'll become monthly or more expensive, for example.