BBC - US and Canada

Its secret is to deal with the people not as individuals but as crowds. The message to the crowd is a series of simple, basic, memorable words — nation, people, blood, family, comrade, friend, home, soil, bread, work, strength, hope, life, fight, victory, birth, death, honor, beauty. The Party is set up as having a monopoly on giving the people these virtues and good things. To a people whose immediate past has been hard, muddled and apparently irremediable, simple emotional words have an immense, reverberating authority. But most of all the little man who is lost and friendless in a complex, lonely modern society is treated as important, if only in the mass.

-Life magazine 1938 on  "the real effectiveness of Nazi demagogy"