this post was submitted on 28 Feb 2024
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To my understanding, Nintendo actively opposed doing so.
But when Nintendo was "competing" with Sega/Sony, brick and mortar stores had a LOT more power. EBGames/Gamestop could basically do whatever they wanted because moving the Nintendo shelves to be behind the Sony shelves would lead to noticeable sales changes. So it was a lot more common for Toys R Us to run their own sales to move merchandise.
But in the past twenty years or so, Nintendo have actively shitlisted anyone who puts a discount on their games. Amazon famously got shitlisted at least three or four times which led to a lot of weirdness in terms of what "editions" of a given game was available for purchase.
Ah, I remember that. I used to buy most of my GBA and Sega Gamegear games at Toys R Us, and most games went for $20 or less, and I think I got some deals around $5-10 for older games. This was a long time ago, so I don't recall specifics, but I do remember Toys R Us being the place to go for video games.
Yeah, back in the late 90s, Circuit City exclusively sold PlayStation and didn’t even offer Nintendo products until closer to the GBA / GameCube era.
CompUSA did the same too.
Everyone forgets the old retailers, but one big argument to PlayStation beating the N64 was that the games were cheaper and available in a lot more retailers than Nintendo’s products.