This seems inaccurate unless we are considering sums of salaries. If the sports staff makes more than the academic staff this is true. Otherwise your university just sometimes makes bad decisions.
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Because it's a government position with an extremely noncompetitive salary. The role I'm in right now, that college role's salary is about 40% of that.
You want to know why schools are getting ransomware so frequently?
It's laughable that universities host sports teams, especially with handegg where they're essentially the NFL's farm league. Shows how much (zero) we give a shit about actual education in this fucking country. 99.9999% of college "education" is just like grade school education anyway: spending way too much time on irrelevant subjects (teach the whole curriculum in elementary school, but past that, teach what the student needs to know for his field of study and that's it), and sadly, having most of it be bullshit rote memorization that the student spits out for the test and then forgets it forever. Engage the student, have him learn things intuitively, give examinations that allow for the full range of what we can do as adults (reference materials, internet, other people, etc -- THIS IS NOT CHEATING, THIS IS USING KNOWLEDGE AVAILABLE!) that actually shows what the person is capable of and whether or not they can apply what they learned and what they find out on their own.
No wonder we're so fucked as a society.