this post was submitted on 10 Oct 2024
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No ads here! (lemmy.world)
submitted 7 months ago by [email protected] to c/[email protected]
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[–] [email protected] 8 points 6 months ago (13 children)

I am not for ads but what is so difficult about adding them to the video stream. This should make adblockers useless since they can't differentiate between the video and the ad. I could just imagine it would be difficult to track the view time of the user and this could make the view useless since they can't prove it to the ad customer. I have no in depth knowledge about hls but as I know it's an index file with urls to small fragments of the streamed file. The index file could be regenerated with inserted ad parts and randomized times to make blocking specific video segments useless.

[–] [email protected] 8 points 6 months ago (1 children)

I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.

[–] [email protected] 4 points 6 months ago (1 children)

Ah yes that makes a lot of sense. Googles war on adblockers seems really expensive but we don't know the numbers maybe it's still cheaper.

[–] [email protected] 3 points 6 months ago* (last edited 6 months ago) (1 children)

The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it's not cheap.

It is weird that Google, with it's infinite pockets, hasn't pushed a stream stitched solution all these years until recently.

[–] [email protected] 3 points 6 months ago (2 children)

YouTube serves probably dozens of formats/bitrates, and has spent years tweaking how it ingests, transcodes, and serves videos. Adding in-stream ads might have been a bigger engineering task in that environment. Depending on the percentage of users/viewers avoiding ads, it might not have been worth the return.

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[–] [email protected] 4 points 6 months ago (1 children)

It already happens, videos contain sponsored segments added by the creator.

But even those have a solution in the form of Sponsorblock, which crowdfunds the location in the video containing sponsored segments in order to skip them.

Google should face the fact that they won't ever be able to win.

[–] [email protected] 7 points 6 months ago* (last edited 6 months ago) (3 children)

Sponsorblock works with static timestamps provided by users. This would not work if the ads are inserted at randomized times.

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[–] [email protected] 3 points 6 months ago (3 children)

Cause you need to insert it every time for every viewer. People get different ads and those ads obviously change over time. So embedding one ad into the video permanently makes no sense. I'm pretty sure YouTube does it the way they do cause the alternative is not feasible.

[–] [email protected] 3 points 6 months ago* (last edited 6 months ago) (1 children)

You can still do dynamic ad serving in a stream stitched integration. It's just that the content and the ads are being served by the same CDN, hence why you can't block the ads without also blocking the content. In the manifest file there are m3u8 chucks, the file is essentially broken up into 5/10 second chunks, and when the video segment chunk is coming to an ad break, it stitches in dynamically an ad m3u8 chunk that the ad server dynamically selects based on the ads they currently have trafficked in their system.

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[–] [email protected] 7 points 6 months ago (1 children)

Grayjay ftw

[–] [email protected] 7 points 6 months ago

It works really well, I want to support them and donate but I'm afraid YouTube will find a way to block them like they did to others...

[–] [email protected] 5 points 6 months ago (5 children)

There is a whole topic in wasm called server side rendered DOM.

I hardly think there is a chance to block adds when they achieve it to render all the content on their side.

[–] [email protected] 7 points 6 months ago (1 children)

But unless the page ends up as just a single canvas/image you'll still get all the HTML tags which can be stripped before your browser renders them?

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[–] [email protected] 3 points 6 months ago

Ads are not always the same, not for everyone. Ads are localized in time, space and per person sometimes.

An advanced adblock would just need to download the video from two sources match the videos and eliminate the differences as those differences will surely be ads.

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[–] [email protected] 4 points 7 months ago* (last edited 7 months ago) (1 children)

I want the context of the original photo

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