What do you think is missing from climate communications today?

The oil industry and its fellow travelers, aiming to preserve the economic supremacy of carbon energy, have poured more than a billion dollars into erecting a powerful infrastructure of misinformation. They have built a false climate narrative to discredit the scientific consensus, abetted by the parallel ascension of Fox News.

The industry’s communications playbook, developed to undermine environmental concern, has like Frankenstein escaped from the lab and infected public discourse in almost every sphere. Their techniques of kneecapping facts have proven so effective that agnotology has become a subject of growing academic attention—agnotology being the study of the deliberate creation of ignorance.

American journalism at the local level especially has probably never been in such a weakened condition. It remains a dire national emergency. Yet this emergency is largely being treated as a business story, a form of “creative destruction,” a trend to adapt to rather than the existential threat to democracy that it is, even by many of those who are trying to rescue it.

The public square has acquiesced to the notion of a “post-fact world” far too easily and thoughtlessly, without a fight. Yet facts govern our lives, and will continue to do so, even if we lose the ability to recognize them.

In the case of climate change, what we refuse to know is already killing us. What’s missing from climate communications? Maybe that’s not the right question. Maybe the right question is how to flood the zone with truth.