Attention seeking, in general, is neither a personal failure nor a societal ill. It's a normal part of the human experience. Read a few "gentle parenting" books and they'll tell you not even to use the phrase, instead suggesting "connection-seeking behavior" as a better term.
When my son asks me how much is twenty plus twenty plus two million, he already knows the answer. He just wants to start a conversation. Same when I want to brag to my wife about a good day at work, or she wants to vent about her sister being pissy with her over text.