And there are people who just pay for it, which blows my mind. Companies wouldn't do it if there wasn't money to be had. So now we get nickel and dimed so these corporations can get a steady stream of income rather than providing good quality products.
Apps are really notorious for it. What used to be a 10$ app now they expect subscriptions that amount to 60$ or more a year with no real noteworthy changes in service.
Calorie counting apps, for example, have been doing the same thing for over a decade now with little change besides cosmetic upgrades and "AI".
The bees are happy.